12 Days | Handle It

the name is the brand. Say hello to @RateGame_Sports

RateGame222360

Is dead and gone. Rest in digital peace. The person who owns the @RateGame handle hasn’t tweeted since 2010. I was therefore assigned a random number when I first created the Rate Game, X account. As the days turned into weeks, and my followers grew from single, to double, to now triple digits (!) - the one question I kept getting asked was different versions of the same thing;

Q: What’s the deal with those numbers?

A: I’ll tell you what the deal is, absolutely nothing.

They’re meaningless. And so, it wasn’t until I spoke with a trusted advisor and mentor of mine, this very evening, that I realized it was time for a change.

Rate Game is every so slowly, but even more so surely, becoming a brand. Any brand worth its salt is legitimate. Put another way, it is trusted. I don’t know a single trusted brand that has bot like numbers on their socials. I want Rate Game to be trusted. Actually I need it to be so. In order for you, the Sports Fan, to trust that the product is authentic, the Brand must follow suit. So the numbers are gone like a Pete Alonso moon shot into the upper decks at Citi Field. Very Keith Hernandez voice “It’s outta here!”

Dishin out QR codes like candy

After pounding the pavement at MSG before tonight’s Knicks vs Hawks game (with my partner in crime lookin super fly in the vintage Knicks Starter jacket 😤👌🏻), we messed around with some handles and landed on a beauty: @RateGame_Sports

we have a winner

Operation MSG

Was also a resounding success. 8 new members of the Ratelist. We increased the output of the catastrophe of Operation Atlantic Ave by a whopping 800%.

This. is. March.

There’s no room for error. Everything matters more now. Every move counts double. We’re minutes away from the stroke of midnight which means I’ll soon be down to 11 days to make this real. And come hell or high water, I will. Trust me.

Until Tomorrow!